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Fashion & Apparel

HB Shoes

Two years of steady growth via Search & Shopping.

Paid Search+ Shopping
Shoes footwear

The Work

What we run for
HB Shoes

Every channel managed in-house by the same senior team, reported against the same commercial target.

Paid Search

Google Search rebuilt around commercial intent — tight campaign structure, disciplined negative-keyword hygiene, and bidding tuned to margin rather than raw click volume.

Shopping

The product feed rebuilt and segmented so budget concentrates on the products that actually earn it, with Performance Max held to strict, separately-reported targets.

More Work

Other brands
we've grown

All Case Studies

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